Sage Accounting logo
vs
QuickBooks Online logo

Comparison

Sage Accounting vs QuickBooks Online

A data-driven, side-by-side comparison for UK businesses. Provider data is verified by our research team and every review is moderated before publishing.

Updated 5 July 2026

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Sage Accounting logo
Sage Accounting
4.1(272 reviews)

Starting price

£20/mo

QuickBooks Online logo
QuickBooks Online
4.2(300 reviews)

Starting price

£16/mo

At a glance

Who wins, category by category

Category-by-category winners based on verified user ratings, each scored out of 5.

Sage Accounting logo
vs
QuickBooks Online logo
4.1
Overall RatingQuickBooks Online
4.2
4.2
Ease of Use
4.2
3.9
Value for MoneySage Accounting
3.8
3.8
Customer ServiceSage Accounting
3.7
3.9
FunctionalityQuickBooks Online
4.2

Analytics

Ratings, visualised

The four dimensions every reviewer rates, shown two ways — bars for side-by-side magnitude, gauges for the head-to-head on each.

Rating by category

Head to head by category

Sage AccountingQuickBooks Online
Ease of Use4.2/4.2
Value for Money3.9/3.8
Customer Service3.8/3.7
Functionality3.9/4.2
012345

Sentiment

How reviewers feel

Positive (4 to 5 stars), neutral (3 stars) and negative (1 to 2 stars) sentiment across all verified reviews.

Sage Accounting logoSage Accounting
272 reviews
81%

Positive sentiment

  • Positive81%
  • Neutral10%
  • Negative9%
QuickBooks Online logoQuickBooks Online
300 reviews
79%

Positive sentiment

  • Positive79%
  • Neutral11%
  • Negative10%

Pricing

Pricing compared

Entry price, free plans and trials at a glance. A lower starting price is not everything, but it is where most UK businesses begin.

Sage Accounting

Free trial

UK cloud accounting software with Making Tax Digital VAT submissions, invoicing, bank feeds, CIS, cash flow forecasting and payroll included on every plan.

£20/ month
  • MTD VAT submissions to HMRC
  • Payroll included on every plan
  • Sage Copilot AI assistant

QuickBooks Online

Free trial

Feature-rich cloud accounting with powerful reporting, receipt capture and a large accountant network.

£16/ month
  • Custom reports
  • Receipt capture
  • Invoicing

Features

Full feature comparison

Every data point we track for Sage Accounting and QuickBooks Online, side by side.

User ratings
Overall rating
4.1
4.2
Ease of Use
4.2
4.2
Value for Money
3.9
3.8
Customer Service
3.8
3.7
Functionality
3.9
4.2
Pricing & plans
Starting price
£20/mo
£16/mo
Free trial
Free version
Pricing plans
3
4
Top features
Standout capabilities
  • MTD VAT submissions to HMRC
  • Payroll included on every plan
  • Sage Copilot AI assistant
  • Custom reports
  • Receipt capture
  • Invoicing
Best for
Ideal customer
UK cloud accounting software with Making Tax Digital VAT submissions, invoicing, bank feeds, CIS, cash flow forecasting and payroll included on every plan.
Feature-rich cloud accounting with powerful reporting, receipt capture and a large accountant network.

Voices

What real users say

The strongest praise and the most common complaint, pulled from verified reviews of each product.

Sage Accounting logoSage Accounting
S

Sophie Whitmore

Practice Manager, 11-50 employees

HMRC recognised, quarterly updates work, and the accountant edition gives us a clean overview of every client. Clients take to the invoicing quickly which means the records we receive are actually usable. Sage listened to practitioner feedback this year and it shows.

T

Trevor Huddleston

Company Secretary, 11-50 employees

Stock and works order handling is nowhere near Sage 50. Batch processing is slower. Reports we used weekly do not exist. We were told to buy a third party stock add on which doubles the cost. Feels like the customer base is being squeezed toward whatever is cheapest for Sage to run.

QuickBooks Online logoQuickBooks Online
A

Anika V.

Project Manager, 1 employees

Everything is in one place. It is simple to track income and expenses, send invoices and pull reports without a lot of extra steps.

A

Ashwin V.

Admin Assistant, 51-200 employees

The reports lack the customisation and formatting of the desktop version.

Our verdict

Which should you choose?

This is the closest fight in small business accounting and the honest answer depends on what your week looks like. Sage Accounting wins on the total package for a UK style compliance workload: VAT submissions are native rather than bolted on, payroll for a small team is bundled into every plan instead of sold as a second subscription, and the £20 entry price covers a genuinely usable product rather than a teaser tier. QuickBooks Online wins on reporting and familiarity. Its report builder slices profit, cash flow and project profitability in ways Sage cannot match without exports, its receipt capture is the most polished in the category, and there is barely an accountant alive who has not used it, which shortens every handover. Watch the tier structure though, the features you actually want on QuickBooks often live one plan higher than the price you first saw. Choose Sage Accounting if bundled payroll and tax compliance with the least friction matter most. Choose QuickBooks Online if reporting depth and working with an accountant who already lives in it outweigh the extra subscription arithmetic.