HubSpot CRM
Capsule CRM
Comparison
HubSpot CRM vs Capsule CRM
A data-driven, side-by-side comparison for UK businesses. Provider data is verified by our research team and every review is moderated before publishing.
Updated 5 July 2026
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Starting price
£15/user/month
Starting price
£18/user/month
At a glance
Who wins, category by category
Category-by-category winners based on verified user ratings, each scored out of 5.
HubSpot CRM
Capsule CRM
Analytics
Ratings, visualised
The four dimensions every reviewer rates, shown two ways — bars for side-by-side magnitude, gauges for the head-to-head on each.
Rating by category
Head to head by category
Sentiment
How reviewers feel
Positive (4 to 5 stars), neutral (3 stars) and negative (1 to 2 stars) sentiment across all verified reviews.
HubSpot CRMPositive sentiment
- Positive86%
- Neutral10%
- Negative4%
Capsule CRMPositive sentiment
- Positive86%
- Neutral9%
- Negative5%
Pricing
Pricing compared
Entry price, free plans and trials at a glance. A lower starting price is not everything, but it is where most UK businesses begin.
HubSpot CRM
Free trialPopular all-in-one CRM with free contact management plus paid sales, marketing and service hubs used widely by UK scale-ups.
- Genuinely free core CRM
- All-in-one sales & marketing
- Strong UK partner network
Capsule CRM
Free trialEasy-to-use UK-built CRM for managing contacts, sales pipelines and tasks, with a free tier and strong integrations for small businesses.
- Easy to use
- Xero & FreeAgent integrations
- Built in the UK
Features
Full feature comparison
Every data point we track for HubSpot CRM and Capsule CRM, side by side.
Head to head
Verified data & user ratings
- Genuinely free core CRM
- All-in-one sales & marketing
- Strong UK partner network
- Easy to use
- Xero & FreeAgent integrations
- Built in the UK
Voices
What real users say
The strongest praise and the most common complaint, pulled from verified reviews of each product.
HubSpot CRMLucy Foster
Head of Growth, 501-1000 employees
“It scales from tiny to large without a migration.”
Grace T.
Managing Director, 51-200 employees
“Costs escalated far too quickly.”
Capsule CRMMegan Fraser
Operations Manager, 501-1000 employees
“Contact and relationship history is clear and complete.”
Priya Fielding
Head of Sales, 1 employees
“Shallow reporting.”
Our verdict
Which should you choose?
These two products are evenly matched on our ratings — your choice will come down to pricing, local support and the specific features your team relies on.